Chef Myron’s Sauces

WordPress Development & Digital Marketing

Project Details

Client: Chef Myron’s

Date: December 4, 2017

Features: WordPress development, local SEO, WooCommerce development, social media, blog, email campaign

View: https://chefmyrons.com/

Overview

Myron’s Fine Foods manufactures and markets authentic pacific rim style cooking sauces and world-class international finishing sauces. The sauces’ culinary integrity empowers professional and non-professional cooks to prepare superior foods faster, better and more simply. It is owned and operated by Chef Myron Becker and is located in Orange, MA. Its primary target market is foodservice but there is also a retail component. Chef Myron’s reach is global. But it is a small operation, employing local personnel.

When Chef Myron’s contacted Hungry Ghost Consulting (at that time we were still Hungry Ghost Design), their sales were stagnant and they wanted digital as part added to their new, aggressive marketing campaign. We helped them Increase customer engagement by 90%, online sales by 85%, and customer retention by 90%.

Challenge

Chef Myron’s website was outdated and unreliable. Although the malware was gone, it still had the distinct scars of a pharma hack. The copy was careless, ineffective, and filled with typos. Its design was awkward and not user-friendly. The content was random and disjointed. Navigation was unclear. There was a store, but it was also confusing. The site got almost no traffic.

As part of a fresh marketing campaign, Chef Myron’s asked for a complete redesign. Emphasis was on improving user experience, increasing visibility, targeting global markets, extending audience reach, and making sales.

Following the launch of the new website, Chef Myron’s wanted an email campaign targeting their extensive contact list. They also requested lead magnets offering product discounts to grow their list.

Process

WP Development

Chef Myron's includes intuitive navigation and a consistent message. The site looks good and functions well on any device or screen size. Each target market has unique content. Testimonials are prominent.

Marketing Features

We linked Chef Myron’s social media accounts to the website and there are multiple opportunities to get in touch. An opt-in ribbon unobtrusively slides up on the bottom pages. Opt-on boxes also appear in the post sidebars.

WooCommerce

Ordering Chef Myron’s products is a snap. There are multiple linkages to the online store. We also included robust product documentation and downloadable information sheets.

Email Marketing

We designed custom emails and implemented a campaign to reconnect with existing customers and bring in new subscribers.

Results

 

0%
Increased Engagement
0%
Increased Sales
0%
Customer Retention

Thank You

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