Want to outrank your competition?
Nailing your WordPress SEO is essential for getting people to visit your websites. More visitors equals more traffic, which equals more opportunities for conversions. And, of course, more conversions equal more sales. Most SEO articles are highly technical, filled with jargon, and include information that only a seasoned professional can grasp. If you want more traffic to your WordPress website and you want it to rank higher in search results, then you need to follow a few simple rules. And, you should also consider investing in a decent SEO plugin. In this article, we’ll review a few of the top-rated plugins that can supercharge your SEO efforts.
A lot of people choose WordPress because they want to use a blog to promote their business and website. It’s an excellent way to maintain a top ranking on Google. Google loves “fresh” content, meaning that it rewards sites that have a consistent stream of new information. A blog is an excellent way to update your site continuously.
Since the WordPress source code follows SEO best practices, it’s pretty easy to get a good ranking by merely creating good content consistently. But, if your blog is competing with others that share similar subject matter, you’ll need to do a little more to out-rank them. That’s where an SEO plugin comes in.
There are a lot of options, and your decision shouldn’t be based solely on price. Different plugins include varying features, so you should consider your SEO needs carefully and pick the one that best meets them.
Yoast SEO is the most popular WordPress SEO plugin, with over five million active installations to date. It’s the go-to SEO plugin for most website owners and developers.
It has XML sitemaps functionality and helps you set canonical URLs. Most importantly, it adds a meta box to every post and page so you can easily customize titles and meta descriptions.
It also allows you to integrate your Google Search Console account, gives you control over your site’s breadcrumbs, includes schema.org data, and checks the readability of your content. Overall, Yoast SEO makes it easier to manage your on-page SEO.
The price is steep, at $89 per year for one site for the Pro version. But with Pro, you can optimize more than one keyword, manage your redirects, and get suggestions for internal links. However, if you want to do video, local, news, or WooCommerce SEO, you’ll need to purchase additional extensions.
Another popular SEO plugin for WordPress is All in One SEO Pack. It has over 2 million active installations and a 4.5 star rating on the WordPress plugin repository.
All in One SEO supports XML sitemaps, structured data markup, social media SEO, and canonical URLs. It also allows you to integrate with Google and Bing.
The interface is somewhat generic and not very user-friendly, but it allows for batch updates to titles and meta descriptions from the posts page, so you don’t have to visit every page and post.
AIO doesn’t provide readability or content analyses, which makes it a little tougher for beginners to see the results of their writing.
The most useful feature of All in One SEO Pack is that it works out of the box. You don’t have to set up custom titles and meta descriptions for each page and post. AIO generates optimized titles and meta descriptions automatically, which saves time and can be a massive help to beginners.
All in One SEO costs $97 for one site, and the Pro version includes some useful additional features including video and ecommerce SEO, Google Analytics integration, category SEO, and Open Graph Data.
Rank Math is a feature-packed SEO plugin that has an SEO audit tool built right into it. It’s not as comprehensive as a premium audit tool like SEMRush or SEO PowerSuite, but it can provide useful insights that help guide your strategy.
Another area that Rank Math gets right is content analysis. Your content is assigned a rank indicating how well your content is optimized on a scale from 0 – 100, which can give you a better sense of where you’re at and how much you need to improve.
Other features of Rank Math include 404 monitoring, redirection management, Schema.org markup, search console integration, an LSI keyword tool, video and ecommerce SEO, internal linking suggestions, the ability to optimize for up to 5 keywords, and an easy-to-use setup wizard.
Rank Math is so comprehensive that you’d think it would be at least as expensive as the other leading SEO plugins, but it’s free. Rank Math is an outstanding value.
SEOPress is, by far, the best SEO plugin available for WordPress. The free version comes packed with features such as:
- a setup wizard
- dynamic variables for titles and meta descriptions
- custom XML and HTML sitemaps
- meta robots (noidex, nofollow, noodp, etc.)
- GDPR cookie notifications
- Google Analytics integration
- search console integration
- Google Tag Manager
- Google Local Business Type & Google Knowledge Graph
- canonical URLs
- removing stop words from content
- plus a lot more
The content analysis feature allows for unlimited keywords. And with the premium version, you can get suggestions from Google. The premium version comes with a lot of other great features as well, including:
- Woocommerce SEO
- video & Google News sitemaps
- 404 monitoring
- Google Analytics dashboard stats
- Google Page Speed
- redirection management
- backlinks checker
- broken link checker
- Structured Data Types
- and more..
SEOPress has all of the features of Yoast and AIO and then some. In fact, the free version is so feature-rich that you probably won’t need to purchase SEOPress PRO. But for $49 for unlimited sites, why the heck not? SEOPress nailed the price point. No other premium SEO plugin with this many options even comes close. Hungry Ghost Consulting uses SEOPress exclusively on all the websites we build.
Which one should I buy?
Well, for us, there’s really only one option – SEOPress PRO. But you should pick the one that you feel most comfortable using. While the features are pretty much the same, they each differ in terms of interface, price, and which options are available for free. Test them out and decide which works best for you.
As previously mentioned, you could do all of your SEO by hand. WordPress is semantic out of the box. But it takes work and a bit of coding knowledge. If you’re new to doing your own SEO (or even if you’re not), it makes sense to use a plugin.
Feel free to post your questions and comments below.
Thanks for reading