What is content marketing?
Content marketing is about creating and sharing digital content that attracts and engages your target audience. It’s a powerful form of digital marketing. However, it takes time and effort to build and maintain a content strategy.
Unlike traditional marketing, content marketing attracts rather than promotes. It doesn’t advertise your product or service. Instead, it tries to capture customer interest with valuable, relevant information that is educational, entertaining or emotional. Content marketing seeks to generate interest in and awareness of your brand, products, and services.
The primary goal of content marketing is to create leads, turn them into customers and transform customers into loyal fans. Content marketing helps businesses build brand loyalty by making your customers more likely to buy from you the future. It provides helpful information to your site visitors and builds trust with your audience.
Well-written content smoothly leads your audience to convert their interest into action. It could be clicking on a button, downloading a helpful guide, getting a coupon code, requesting a demo, joining your mailing list, or filling out your contact form.
Content marketing also helps with SEO. Creating compelling content that gets shared widely will build your backlinks. Using keywords effectively in your content will increase the number and quality of terms available for search.
Hungry Ghost Consulting helps you build a content strategy that works.
A content strategy is the creation and management of media that continuously explains who you are as a business and the expertise you bring to your industry. It can be blog posts, videos, special offers, downloadable content or pretty much anything else that’s related to your marketing strategy.
Your content strategy shouldn’t be a random collection of posts, infographics, or freebies. It should focus on precise goals targeted at specific buyer personas. It should engage various target audiences through multiple channels, including social media, blog posts, calls to action, contact forms, surveys, and so on. A well-implemented content strategy will include channels to attract everyone you do business with.
We can help you plan out a solid content management strategy and teach you how to create and publish content on your own.
These are the main questions we consider when setting up a content management strategy:
- Who’s your audience or do you have multiple audiences?
- What problem are you solving for your customers?
- What makes your business better than others with similar offerings?
- What content formats will you use?
- What content channels will you use?
- How will you manage your content strategy?
Like many business owners, you probably don’t have a lot of time on your hands for writing blog posts, designing infographics, or posting to social media. If that’s the case we can write your content and manage your strategy for you.
We work with you to figure out what form of content you need and what messages you'll send to your target audiences. Here's how we do it:
- Define goals
- Develop buyer personas (target audiences)
- Audit your current content
- Expand on what’s working and get rid of stuff that’s not
- Come up with ideas for content topics
- Choose the content channels that most suit your audiences
- Develop a content calendar
- Create and publish your content