Why is content important?
Your website is your virtual storefront. It’s a reflection of who you are as a business. You probably wouldn’t shop in a store that looked dirty, cheap, or untidy. The same is true of your website. If it’s sloppy, confusing, or full of typos and grammatical errors, people are going to move on.
It doesn’t matter how good your products or services are; you will lose business if visitors can’t make heads or tails of what you offer.
The phrase “Content is King” is as appropriate today as it was 20 years ago. Great content can help even the most poorly designed website. Well-written copy and relevant images will get more social shares, earn more backlinks, and attract more customers.
What is good content?
Your website is a shrine to your customers. It's not a shrine to you.
Many website owners write for themselves, not for their audience. They argue that people need to see who they are and what they represent.
But in reality, it’s the opposite. Potential customers want to see themselves. They’re coming to you for help solving a problem. Your job is to show them how your product or service will make their lives better.
Good content helps you rank for keywords. Doing keyword research and targeting them in your copy goes a long way to helping people find you on Google. You should always optimize your content for search.
Social shares spread the word about your business. Informative, engaging content gets shared a lot. Think of it as virtual word-of-mouth advertising.
It’s written for scanners not for readers. Good content consists of brief, direct sentences that are easy to read. Your paragraphs should be short too.
It targets a specific audience. Writing for your buyer persona or other audience instead of yourself is the best way to engage your customers and keep them interested.
Images should be relevant to the topic and optimized for search. You’re telling a story in words and pictures. Breaking up the text with images helps your readers by creating manageable bites of information.
Hungry Ghost Consulting takes the stress out writing copy and sourcing images
We do exhaustive keyword research and compose beautiful, optimized copy. We source high-quality images and create keyword-rich tags that seamlessly integrate them into your document.
What we write:
- Blog posts
- Social media content
- Press releases
- Website page copy
- Landing page copy
- Ad copy
- Headlines and CTAs