Get your business on the map
Local SEO is about optimizing your website to rank well for target audiences in the community that you serve face-to-face. It’s especially important for brick-and-mortar establishments and for businesses that serve a particular geographic area. Local SEO capitalizes on the “near me” longtail search term and a geographic qualifier that includes the local address and city.
Local businesses compete with each other in towns and cities. Your site needs to stand out in the search results. We build your on-page local SEO to include all of the relevant information about your business. Your name, address, phone number, hours, reviews, and other information helps visitors track you down should show up prominently in search results. We use a special syntax called structured data markup to tell Google how to display your data. Businesses that use it on their websites get “rich snippets” in search results. They can include product information, ratings, and panels on the right sidebar of the Google page. Rich snippets format your business information in a way that people searching for can’t miss.
We set up accounts for you on Google My Business and Bing Places for Business, and teach you how to use them effectively. Building local citations on sites like Yelp, City Search, Four Square, and Yahoo Local is also an important part of our local SEO services. Putting your name out there and getting your name address, and phone number, literally, on the map is the bottom line for local search optimization.
Local SEO also depends on:
- Good content with local mentions
- Backlinks from the community and influencers
- Stellar reviews from the community
- Business pages on multiple social platforms that target local audiences