51% of all website traffic comes from organic search results. 91.5% of that traffic is generated by the sites listed on the first page of Google search results. Over 40 percent of revenue worldwide is captured by organic traffic. If your company isn’t listed on the first page of search results for questions related to your products or services, you’re losing leads and sales to your competition – guaranteed.
SEO is essential because organic search is the most valuable marketing channel there is. Every company that has a website needs SEO. Period. Whenever someone uses a search engine to find information that’s relevant to your product, service, or website, you need to be there.
What is SEO?
In a nutshell
SEO is the process of optimizing content, code, and other factors that help a website rank well on search engines like Google and Bing. Your website needs to be visible so that search engines can find it, crawl it, and make sense of it. It also needs to be fast, secure, and readable across all screen sizes (responsive). Your content needs to be unique, compelling and targeted. Your site needs to be linked to and referenced by other relevant and authoritative websites (backlinks).
Hungry Ghost Consulting’s Optimization Process
Part 1: Audit
We look at various factors that affect SEO. Then we go through your website and fix them point by point.
Our multi-factor assessment
- Is your site easy to use?
- Can visitors get from point A to point B smoothly?
- Is navigation intuitive and logical?
- Do pages load in under 3 seconds
- Is your content well-written and optimized for keywords?
- Is it relevant to your target audience?
- Is your site optimized for search by your prospective customers?
Conversion Rate Assessment
- Is your site generating leads and prospects as intended?
- Are you effectively converting leads into customers?
- Are all of the technical aspects of SEO implemented correctly?
- Is your site registered with the major search engines?
- How do you stack up against your competition?
- What steps need to be taken to rank above your rivals?
After a thorough and complete site audit, we work with you to set up practical SEO action steps and goals and build a point-by-point checklist of optimization tasks for your code and content.
Part 2: Action
Now that we know what’s wrong, we can fix it. We go through your action plan step by step, making improvements and repairing errors.
Once we know what’s wrong, we create an action plan. Then we work with you to mitigate your SEO errors and create a strategy that works.
Aside from fixing the technical issues discovered in the assessment phase, we build a strategy that includes the following:
Keywords are phrases that people use to search for your website. Our competitive analysis identified what keywords your rivals are using. Now we can figure out what variation will work best for you and use it in your content.
We teach you how to work keywords into your copy and elsewhere to effectively boost traffic to your site. You’ll also learn how to update your content continuously, so your site stays fresh and relevant.
Link building is the process of getting other websites to link to your site. When search engines crawl your site, they make inferences about its importance of your site by the number and quality of links from other sites to yours. It’s one of the most time consuming and challenging aspects of SEO.
For link building to benefit your SEO, the links must be from sites with high authority. That is, they need to be from sites that Google considers important for your chosen set of keywords. Not just any link will do.
Creating high-quality content and getting it out on the web is the primary way of encouraging other sites to link to yours. Another way is to build relationships with high-authority websites through social media, guest posts on blogs, and targeting your competition’s keywords in your blog posts.
Link building takes time and creativity. We’re here to teach you to write great content. If you want, we can even write the content for you. It’s up to you. With excellent SEO, your link building efforts are off to an impressive start.
Part 3: Ongoing Maintenance and Support
Once we fix the on-page issues and technical problems and have some excellent, well-optimized content to work with, we install Google Analytics. We watch your site to see what’s working and what’s not. Then we tweak your SEO to make it better and achieve your goals.
We provide monthly reports that show your SEO health. If anything isn’t working or you want to change your strategy we’re here to help.
Our goal is to help you learn to manage your SEO campaigns yourself. We provide complete training on WordPress SEO.
Check out our SEO packages or give us a call @ (413) 376-5947