Why Choose WordPress

What is WordPress? 

WordPress is a simple-to-use content management system (CMS) for creating websites or blogs. WordPress is so popular that it has a whopping 60.4% market share and powers 33.5% of all the sites in the world. That means that more than one-third of all websites are built using this CMS. There are many other content management systems, frameworks, and online builders competing for the remaining two-thirds. For example, the popular Wix online builder only has a 1.9% market share. So, chances are, the next website you visit is built with WordPress or something else.


WordPress.org versus WordPress.com

At this point, it makes sense to clarify a bit of confusion that many people have about WordPress. There are two versions: hosted and self-hosted

WordPress.com is a freemium service that hosts your site for you. Your website comes prepackaged; all you need to do is choose a theme and make a few tweaks to the configuration. Paying for a premium plan unlocks more features such as a custom domain name.

The downside to WordPress.com is that, even with a paid plan, you have limited options when it comes to how much customization you can do. You, also, don’t own your website, WordPress.com does. Which means that if you ever decide to strike out on your own with a self-hosted site, you’ll have to start from scratch.

With self-hosted WordPress, you own everything, including the source code. The only things you pay for are hosting (required), a domain name (required), and hiring a designer/developer (optional).

For the rest of this article, we’ll be talking about WordPress.org or self-hosted WordPress.

No, really. What is WordPress

WordPress is open-source software licensed under the GNU General Public License v2.0 (GPLv2), which means that you are free to use or modify it in any way. Not only that, but you have complete access to the source code, and you’re free to run it on any server you like.

A content management system is a type of software that stores essential information about your website – like text, images, and even layout templates – in a database. It accesses that information only when it needs it, making for a flexible and dynamic system that’s hugely versatile. The other cool thing about a CMS like WordPress is that you don’t have to know much about how it works to build amazing websites.

WordPress makes building websites possible for everyone – even people non-coders.

What can I do with WordPress?

When WordPress first started, way back in May of 2003, it was a blog creation platform. Over the years, it has transformed into the website creation platform that we know it as today. Recently, thanks to upgrades to the core code, including the addition of the Guttenberg editor in version 5, WordPress has become an extremely flexible platform. Also, the ecosystem of free and premium themes and plugins make it possible to extend WordPress capabilities limitlessly.

WordPress powers a vast number of business and ecommerce sites as well. It powers this website and every site in the Hungry Ghost Consulting portfolio.

These are some ideas for websites you can build with WordPress:

  • Business sites
  • Ecommerce stores
  • Blogs
  • Portfolios
  • Personal websites
  • Forums
  • Social networks
  • Membership sites
  • Directory sites
  • Real Estate sites
  •  Any website you can think of
Wordpress Beer
No. You can't make beer with

What websites use WordPress?

WordPress is used by individuals, small businesses, and big organizations. You can use a Chome Extention called Buildwith to peek under the hood of almost any website and see how its made. Check it out! Then explore some of your favorite sites. Chances are they’re WordPress. Here are some of our favorites:

The Obama Foundation website is built with WordPress. It has a slide-out menu in the left sidebar, 2-column Twitter feed, and email signup forms.

WordPress powers the official Whitehouse.gov website. It features a twitter feed and email signup forms.


American Movie Classics, home of The Walking Dead, is a WordPress website and features impressive full-page graphics and sliding navigation.

WordPress powers Disney’s clean, no-nonsense corporate website. 

The famous fashion and lifestyle magazine uses the WordPress platform. The website makes good use of whitespace and features several different post layouts, email signup forms, and an exit-intent popup.

Why should you choose WordPress?

We already know that WordPress powers over one-third of all websites, and we learned that some high-profile organizations use it. But what about you?

Well, whether you’re a small or medium-sized business, blogger, an online retailer, an artist, a big corporation, or anything else, WordPress can work for you.

Here’s why:

WordPress is free

You’ll have to pay for hosting and a domain name, but that’s it. You could pay for a premium theme or plugins, but you can build a beautiful site using the WordPress free theme and plugin repositories. With alternatives like Wix, Squarespace, and even WordPress.com, you’ll have to pay a monthly fee that could easily add up to a lot of money over the lifespan of your site.

WordPress Is extendable and flexible

You don’t have to be a rocket scientist to create a fantastic web presence for yourself or your company. WordPress looks great out of the box, and with a few modifications, you can personalize it to fit you or your brand. 

You can choose from over 50,000 free plugins to extend the functionality of your site, like adding a contact form, a slide-out menu, or even a complete online store.

And, you can pick one of over 5,000 free themes to help enhance and personalize the look and feel of your site.

WordPress is easy to install

You don’t need to be a tech guru to install WordPress. The famous 5-minute install includes complete instructions. But wait! It gets easier. Most web hosts offer preinstallation or one-click installation to get you up and running with just the click of a button.

WordPress is SEO friendly

Perhaps one of the most important reasons to use WordPress is that it’s super easy to optimize for search. WordPress is semantic out of the box. All you need to do is provide optimized content, and you’ll be on Google’s first page in no time. There are also several excellent plugins to supercharge your on-page SEO, including:

It's easy to get help with WordPress

Because WordPress is so popular, support is always available, and you don’t have to search very far. Just type your support question into Google, and you’ll find an abundance of answers. Here are some other places that can help:
Of course, if you’re really stuck, you can hire a developer or designer. It’s not hard to find one.

So how are you planning to use WordPress? Leave a comment, share your site, and happy WordPressing.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Give us a little info

Get a free website assessment

Open Lock Icon.png
Login to your account

Thank You

We’ll get back to you shortly

Still on the fence ?

Get a free website assessment